It started as a staking coin, now that they are in the market you can hold it and sell when the price is good, besides these two, they offer a lot of features to gamblers, the online gambling industry is a multi-billion dollar industry, and they are working to get the big slice and to increase their popularity, there's still a lot of work to be done and they are still a work in progress, their goal is to hit the top 100 so expect more updates coming from the team, maybe the next update is listing in Binance.
The market cap of BFG should be about $900 mln to reach the top 100. It means that one BFG token should be worth ~52 cents considering the current сirculating supply. I know Betfury is in contact with Binance, and they are also planning some strategic partnerships in the 4th quarter, but I still doubt that it will be enough to reach the top 100.
Right now, aiming for that position is quite difficult for betfury. It is better to focus on other things and I think that's what betfury is doing. Because if the price of their token can grow organically, that would be better as compared to pumping it high but will go down hard. That's not a very sustainable approach. As long as they are attracting players and gaining more, that would be better, because in time, the value of the token will grow if it can really sustain the interest of players.