The volatility of cryptocurrencies attracts many users. However, over time, the price of cryptocurrencies increases, so many investors use cryptocurrencies for long-term investments.
I checked their twitter
https://twitter.com/AxiaCoinThere is Кyбoк $1,000 AXC Meme Contest 🖼
Everybody can participate in it

It is very important to attract the attention of the crypto community to the project, and for this, airdrops and various Contests with the distribution of prizes are good.