As a result, the supply of that coin will decrease and the price of the coin will increase.
the decrease of supply is guaranteed, but price doesn't necessarily will rise. if the token is garbage, market won't care about it that much. if the demand stays the same or improve, that might help. but if not, it's just a hopium/copium for bag holders. don't fall for trick like that.
Its true, Ubex is the example, the only hopium the teams provide to us that they use the profit from their Advertisement platform to buyback and burn it. But as long as the token didnt provide any value, its will not increase at all.