Is this Jeffries, LLC?  If so, they look like an investment banking company, and I guess I'm missing the connection with the "ATM facility" tag.  Can anyone clarify that for me?  Are they involved with BTCATMs or does that refer to something different?

Either way, I guess I shouldn't be surprised that MSTR bought more bitcoin since it looks like they're going to be doing the DCA thing in perpetuity (or until they think they have enough). 

Wait, what?  I'm not sure what you mean about the Amazon part of your post.  I don't think Amazon was responsible for those rumors that they'd soon be accepting bitcoin--they'd have no reason to do that IMO.  And as far as bitcoin not soaring: it's at around $49k, so I think it's starting to take off.  If and when it breaks through the $50k barrier, it'll be a straight shot to a new ATH.