Bitcoin doesn't need hype to be successful. It has gotten so big that big news stories do not affect it that much. Even after all the recent FUD and attacks in the media bitcoin still pumped to over $50k recently. The price has come down recently after the news of Coinbase accounts being hacked but it didn't fall so much that it can't easily recover.
Hype are for the Altcoins only and that's a fact. The fact as well was because people don't want the easy compounding and they tend to take the risks on altcoins. I don't think it's the fault of the hack or other FUD, I guess few or the experienced one are expecting a down from here on out but looking at the macro level the crypto space is too bullish.