ADA is a retail investment and is bought by those who don’t fully understand what else is out there - CoinBase listing and aggressive FUD/marketing.  It will be washed out by Whales in the next 60-90 days.  Especially if they don’t produce a real working smart contract by end of 4th quarter.  I hold it but I think ZIL and others are stronger positioned to pick up where ADA falls short.