That’s basically what duelbits is doing right now, gathering as many people as possible, and they are doing it with each marketing including their signature campaign as well, no matter what they do main focus seems to be getting as many people as possible. Whales are the make or break of any casino, they need that for sure but right now they are focusing on getting anyone, even if it is a poor person because they want to have a big number of people playing right now.
They run many marketing campaigns but they won't get success if their casino does not have interesting games. Interesting and attractive games, slots are keys for them to attract gamblers. I see Duelbits do both very well, exciting games and wise and effective marketing campaigns. They choose one of best campaign managers on the forum to do their marketing. I am not surprised why they succeeded.
In this case, it is better because if you have that it usually means that you are going to end up seeing whales come here a lot easier, that way they could focus on getting whales later on when they feel like they are more ready for whales because there are already a lot of people playing and enjoying this place which whales will be looking at when they are deciding on playing on a new casino.
Whales are part of the game but whales are smart and casinos focus on retail gamblers. They have worse ability to control their gambling and can not gamble responsibly.