I think, first, they like the idea of ​​art… and then they believe in the NFT's trend towards minting or digitizing art into practice.  NFT is a solution to help remove the rut from primitive identification mechanisms, the impact of intermediaries on the value of the work.  So, owning an NFT kit at an early stage is a good guarantee for their benefit.  The NFT is still in the early stages of this movement.