1. team behind the project?
2. type of blockchain?
3. real-world use-cases?
4. partnerships?
6. Stability of the token/NFT project?
First of all, the success of a project or NFT is determined by the number of potential customers or users. Therefore, the choice of blockchain, in my opinion, is the most important factor now. Now, one way or another, everyone is unhappy with ETH Network fees, and therefore, step by step, many users are looking for an alternative to ETH solutions. Try to look for new project drops within the ecosystems of Near Protocol, Solana, Matic. Within these projects, all conditions have been created in order to introduce NFT to the masses without unreasonably high commissions and a high entry threshold.