I believe, aside their regular promotions (their weekly, bi-weekly) that are already in place, they can always come up with a new one.
From time to time, they need to offer something different to keep up the interest of players.
These farming, staking would be very productive if their token itself is growing in value.
And that is, collecting active players as much as they can. The competition is getting tough as there are new casinos created everyday.
It is not even just about doing something that will keep the players they have, but to do something that will get new players as well. A bonus for depositing, a big competition with a huge reward, a big advertisement on a known big place (hell there are ones that sponsors teams around here), a big signature campaign including everyone, like have 100 people carrying your signature.
There are many many more stuff that I can't think of right now, but I am pretty sure that with like 10k-20k dollars you could double the amount of players that are gambling here daily, and that is the type of thing that betfury needs to do in order to get the dividends higher because of more gamblers which would mean a bigger price for the token as well. If they do not make those type of marketing moves then we are not going to see a lot of people staying, only trying to keep the ones you have will not be enough.