That's why just follow the standard protocol of research when investing in a new, whatever if it was ICO, IEO, NFT or anything similar to the new craze in the future. If you do your research properly, you won't get scam by lazy new coins base on smart contracts or smart chains unless you're really unlucky/.
scammers will always be in every popularity that occurs in the market.
meme coin takes some people flying then knocks them down. especially those who like to follow the hype without having the considerations and skills to support it.