marketing is really powerful, but at the same time wasteful for low cap projects. mouth to mouth marketing is probably the only effective one. just like how bitcoin gradually become known outside the cyberpunk guys. but to do that you need to have a good product, or else you'll just burn your money. being the first and survive the test of time is also a great deal. if you can survive after there's a lot of copycat, then you're quite successful. i think nft success is more or less the same.