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They've become even more bigger when they do step into this market on crypto and hook up whale players on the site but some said those are just sponsored ones? I don't think so.
They wouldn't really make this big if they haven't able to do their best on retaining it. It isn't a surprise and now we've seen on how far they've reached out.
They are really popular because of their marketing, and probably because of their tag line that they are the most rewarding crypto casino. They also offers unique (for me) games like trading game on their site which I found really interesting and can hook up traders as their new players.
Yes, traders who love to play with binary types of trading once learned about this site will simply be attached. Rollbit brings them close to what they really love.
Some features where uniqueness attracts other side of business. Imagine how many people who are into binary trading that soon will realize that there's an existing gambling site where they can simply trade or if they are bored, they can gamble for a while.
also the best way to refer some of those people from the trading industry to earn extra when you already using the site for your trading practices.