Bitcoin doesn't need hype to be successful. It has gotten so big that big news stories do not affect it that much. Even after all the recent FUD and attacks in the media bitcoin still pumped to over $50k recently. The price has come down recently after the news of Coinbase accounts being hacked but it didn't fall so much that it can't easily recover.
Exactly. Bitcoin is already mainstream (sort of) so it doesn't need hype to survive. Only altcoins need it in order to avoid getting left behind the dust. I don't think the crypto hype is over yet, since the market is still bullish. People are still pouring money like crazy on NFTs and "De-Fi" so I'd expect the hype to continue until at least half of 2022. After that, there will be a bloodbath in crypto's prices due to loss of interest.
Fortunately, the market will recover after Bitcoin's block reward halving in 2024. It's been shown from time to time that Bitcoin goes to a new ATH after each halving, reviving the hype once more. You should take advantage of the hype in order to make as much money as possible. Ultimately, it's all about providing real use cases for the mainstream world. As long as a crypto project delivers as expected, nothing else matters. Just my opinion
