I never heard this exchange til now. Usually, the problem with this kind of exchange is very low liquidity.
So even if they have low fees or no KYC, I don't think traders will be attracted to go over their platform.
Unless, they are running some trading contests or rewards programs that can attract traders.
Anyway, if you are aiming to penetrate the payment market, you should list this coin in more popular exchanges in the future.
I understand, as you are early in your development stage, looking for better exchanges may not be easy with your budget.