Nah, I didn't get that impression at all.  That advertisement seemed more like a display of "diversity" (kind of like all of the left-wing shit I see everywhere) and social networking than trying to ape what crypto is all about.  In the end Visa is what it's always been, and I'm not even sure why they need to advertise.  It's not like people want to go get a Visa card after seeing a crappy advertisement like this one.

If I'm not mistaken, Visa was interested in bitcoin in the early days but nothing ever came of it.  I still don't see any connection between the two in that ad, though.