It is a crazy business model.  I think MrBeast is likely to become the first billionaire who made all his money from giving stuff away.  His entire story is crazy.  He got his start by taking out a huge loan and giving away all the money as a teenager.  Could you imagine?  When it comes to betting on yourself, and moreso betting on the kindness of others, Jimmy (MrBeast) is the best case scenario.  It's a model that is difficult to duplicate, as giving money away is easy (believe me, I've been doing it for 10 years now) but getting people to support you and join your mission to spread positivity is a far more difficult task.