It sure seems like they're going to require KYC/AML. And while it sucks for sure, can we really blame them? It's highly like that Twitter allowing non-KYC money sending(even if it's just a front-end UI thing, not necessarily them facilitating the transactions) is just going to get themselves in trouble with the government.
In the end, while again— it sucks, this is still in no doubt positive in my book.
They would surely be cleaning their hands from the start and if its needed to imply KYC then it is something not surprising. Just like what others been saying then this is something not that interesting nor
giving out some positive effect.
In regards with exposure then it would somehow give that awareness specially to those people who havent able to meet or aware about bitcoins existence specially if they do saw that it can
be used in tipping when its already integrated and we know that when curiosity strikes then people would search or dig deeper about it.