You should not just base on the token's name when you invest. For me, the more it sounds weird, the more I get interest in that coin. However, you should always read their whitepaper and do further research for that coin
I Agree but sometimes if the name is "too much" as an investors, we sometimes have a doubt that the project is a real and serious project or not.
For example a token named $SHIT or someting like $SEX, we know we can't judge by the name, but i think the owner of the token knows that the name of the token will have an impact for the investors because that is the first impression that the investors got before they dive inside to the project details.