Number 2 is my number one criteria number one is a pump and dump and when you engage in pump and dump and you miss the chance or late to dump your shares you will end selling whatever price to cut your loss, it's been proven that coins/token that will stay on top of the market are those with proven usage and supported by the community.
it is very risky to follow the trend that is built in the market. like buying in assets that are being pumped or dumped. especially in a pump situation, because if we are late in selling our assets at the right moment then we will only get losses or have to hold on for the long term.
a little better at investing when it's a dump. select market potential assets and acquire them for the long term. it will definitely be profitable. the most important thing is the selected asset.