It is cringeworthy and far too overdone, but adverts these days find it extremely hard to come up with original ideas. Funnily enough there will be a type of person in the cryptocurrency/bitcoin scene who will act in exactly the same way - they have tunnel vision on one idea only. There are many parallels between payment network providers like Visa and cryptocurrency - the only real difference being that one is decentralized. At present the payment networks have a large scale and all the infrastructure required to handle payments. Once cryptocurrency is able to create instant transactions and at much lower charges then the original payment networks will start to become redundant - but that is still some way off.
This is what you get when you hire a marketing agency with very old generation working for it. When you work with an agency filled with people aging from 20+ to max 40 years old, then you get proper advertisement that actually makes sense, but I am not talking about just hiring them, of course everyone hires young people, but I mean places that gives the decision making as a whole, probably do not even have anyone in the creative department over 40 at all, that is when you get something nice. This? This looks like just some older generation "look how much we care" campaign and that's it, it is definitely as boring as it gets and it is over the top fake as well, VISA doesn't give a damn about these companies for sure, they do not care about the poor people being able to reach to everyone at all, they only care about helping every corner of the world so that they could make more profit.