Bitcoin ATM has been a thing already for the past 2 years I think and there are over thousands of it all over the US. It's just that it's becoming a trend nowadays maybe to garner more customers and be the talk of the town. This seems like a free advertisement to me since the people would do the talking to spread the news themselves. Although this is still a positive thing because bitcoin is already welcomed in the financial systems of certain countries. It's still a nice thing that bitcoin adoption is slowly entering this modern age.
However, this kind of thing usually asks for huge transaction fees. I just hope they will find a way to transact in lesser transaction fees+ because if ever they will continue with such a high fee, the people will eventually abandon using btc and just use fiat money again instead to avoid the unnecessary fees in every transaction they will make.