Sometimes you do so many research for your investment,but you make a loss at finally.In the meanwhile,your friends just follow famous people or obey some rumors,and they make huge profits.Have you ever had such an experience?If you have,how about your friend ?they make a fortune or not?
like in doge coin and axie. many people are influenced by other people's content or famous people. and they make a big profit. The point is that influencers or famous people will make projects reach more people or more larget target market. and the bigger the project, the bigger potential for project to success.