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It's very easy to build tokens and there ain't much difference how ERC20 tokens are build compare to BSC, this have been around for years so it's nothing new, to invest in new altcoins one need to pick them from reliable sources like binance exchange, kucoin or new platforms like polkastarter and Dao Maker
Whenever those things been suggested or post up in Binance launchpad is something i do really spot on because considering about the level of risk then you could really able to see their differences and by just using up
your common sense then you could really able to tell on which one is worth or really have the potential that could grow its value but of course its not always a guarantee and you should always mind off the risk.
New projects or coins is totally something in default which this had been used on scamming out newbie investors this is why you should really be watchful or be aware.