If you don't have previous projects and your play 2 earn is your first I doubt if you have the capability to raise funds, before you create or launch a project you should know all the aspects of making a project succeed and that includes marketing there's a lot of play2earn projects now because it is now the biggest trend in the market, and these play to earn projects are managed by big companies and groups, you should build a team first and that includes a marketing expert and he'll tell you how how to market and raise funds based on his assessment on your project.