In theory, it should have a positive impact on the price but not to an extent that it'd break ATH ^{[we need a chain reaction of some sort to achieve such a thing again]}...
^{- I do agree with @thecodebear's comment.}

I posted the following "prediction" back in June.

I downloaded the "PDF file" from their websites and it seems that they're selling shares in order to buy BTCitcoins ^[screenshot]. Although I don't know every single detail, it still appears to be quite risky!