Maybe they will add some features to the project or promote new things or programs. I am not sure about because I am not a developer or their team. But getting a list on Binance can be their next target that they want to achieve.
They said earlier that listing on Binance is one of the main goals for them, and I have no doubt that the Betfury team is constantly working to improve their platform to achieve it. However, it looks like they still don't meet the requirements for listing on Binance at the moment.