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The usual risk in this type of project is that we need to wait if they can truly realize their mission. Right now, we have no idea if they have the capability to implement those objectives or not. Most projects have promising start up until they are already in the implementation stage. Very few can attain success when it comes to implementation. So let's see how far they can achieve in this endeavor.
You are right, we need to wait and see what they come up with. But there is draw back in waiting, once they roll out with the product price of there token will be very high. In that case only early birds can get the huge profit. That's why I was saying those who want good profit may take risk at this moment.