According to
Coinmarketcap ranking criteria, for being eligible to be listed among the top 200, the coin/token must fulfill some requirements.
Most probably, the token you are talking about doesn't meet the requirements and that's why it's not displayed in the first two pages.
First, I won't call CMC as a scam because they are not duping any user here. They have their own criteria so it is according to their standards how they will rank the coins. And if you are not happy about it, just like zasad said, you have several ranking websites to look out for also. Or just apply filters if you want to see specific categories and their rankings.