Fun fact which I don't think anybody shared yet:
This year women's final had higher number of views then men's final. This really surprised me since it is usually the other way around and not even close. I guess people wanted to see new faces battling it on girls side and/or maybe we can attribute this to viewers in UK. I believe tennis is very big there and having their girl in the final must have been magnet for many to tune in.
Another fun fact: Leylah Fernandez, who obviously has a break out tournament in the US Open, still a teenager just like her counterpart, Raducanu, has a Filipino blood. And we all know that Filipinos love to support their athletes, like Manny Pacquiao and they are proud if they see athletes of Filipino blood many names for themselves (Philippines also just won their first gold medal in the Olympics). There's a lot of billboards of Leylah around in the country as well. So maybe we can attribute the increase of viewership to Filipinos in Canada and in the Philippines and around the world.