You guys are definitely right in pointing out that the product photo is not in fact an actual finished product photo, otherwise we would be shipping now.  In our rush to launch our website quickly, we tried to select an existing product that most resembles our final product, which apparently was a big mistake.  That said, our Neon16/Neon50 are actual product photos from our hardware system supplier.  We are currently moving as fast as we can to finalize our chip design by month end, so that we can start PCB design and fab a prototype board.

Again, our team has had deep experience designing ASIC (http://blissdevices.com/about-our-team, www.linkedin.com/in/pchen408) and are 100% focused on getting the chip to production.  In the future, we will be careful not to provide any misleading product photos.