I think the red tags does nothing to the company because they are paying huge to the signature campaign participants. They are smoothly running business and making profits. People are seriously patronising them. So, they are not affected in anyway. Assuming they are affected, they would have stopped the campaign.
The red tag will only affect the reputation of the users that promote their business.
Your opinion is also correct. 1xbit is spending a lot of money in their signature campaign, I also need to think enough about what they are getting back through this campaign. Because the community is well aware of the reputation of 1xbit, they don't seem to be interested in returning to this website. And all the participants in their signature campaign already have red tag accounts so it remains to be seen how much gamblers will be attracted to their promotions. I think gamblers are smart enough.