Some people refuse to take profits when their coins and tokens are surging so high.
Because greed let people keep on waiting for higher and higher value for there coins and end up selling at dip.
Since price can’t go up all the time.
In the world of trading, things like that have become a habit, we can say trading risks, sometimes the owner of the coin at a normal price with no loss, does not want to let go of the coin, is still waiting for a high price, even though the market is good but impatient, don't do this kind of thing what we do, we try to unify the market to see which coins are indeed soaring in the future.