Quite naturally! More people using means more demand and if the supply is not surpassing the demand then value of the coin will increase naturally.
it is the nature of the market. everyone sure saw that. but what can make demand and usage increase? that's what developers have to keep in mind. if there is no effort to develop the project, then the assets will continue to be at the same level. even if there is a pump in the market, it is not a guarantee that all assets will follow the trend.