Bitcoin is becoming more and more popular, and everyone knows that it is being used more and more. When a large number of novices enter the market, it may affect a little bit of Bitcoin price fluctuations. But when more and more people recognize Bitcoin, then the value of Bitcoin will get higher and higher.
It doesn't really matter how they affect the market because these people are going to learn along the way, that is if they survive their first dip and they don't panic over it then I am pretty sure that they're going to be a mainstay in the market. I think that it's the only way for bitcoin, when it becomes popular, it's definitely going to go up in prices.