The reason is because some of the publishing companies are not serious, or part of a fraudulent criminal act. Another factor, the product failed in the market.
In the ICO process, the start-up issues coins that investors can buy. They, the investors, do not get company shares but digital coins that can be used in the issuing company's products. Investors usually hunt for ICOs because of the low price and the picture of doubling profits in the future, but what happens is the coin is destroyed.
in my opinion never buy this coin but get it for free through "bounty" you will not lose anything here.