Well, he's a nobody in the industry so his partnership is merely advertising
Yeap i agree but i think it will be effective, I mean snoop lately was really active on the stream and people also know not only through game but the other industry too, he also have some iconic things like leaving the stream for more 8hours (Forgot to shut down the stream) and basically living meme too so i think this partnership or marketing it's going to some good feedback to Sandbox.
One thing that needed to take into account is he also has a significant influence in the music industry, if we zoom out and looking out in the bigger picture, he also jumped in the last Doge bandwagon. My take is such a popular public figure also contribute to influencing the masses about cryptocurrency. Therefore, I believe that kind of partnership also contributed as a network effect toward the cryptocurrencies space in general. It makes the adoption wider and made people more and more aware of this space.