Is there a plan for your project, to launch your marketing campaign at this forum, such as running bounties and pay with any currencies?
It may sound a little strange, but for most projects, it is very effective in increasing user numbers and growing the community.
You can go to this section
https://bitcointalk.org/index.php?board=238.0 to see how's the example.
If they have resources in the first place, they can always run their promotional campaigns. Because venturing in the crypto exchange business is not a small deal. You should have good bankroll to begin with, unless, you want to run like a fly-by-night exchange. But they can only prove their capability once they are up and running and we will see how much trading volume they can attract on this exchange.