I guarantee you what will happen,
once this coin hit exchanges, all blessed IPOers will run to sell their shitty coins from IPO and then price will never ever get above this benchmark.
Look at heavycoin.. they raised 173 BTC from IPO and price is BELOW what was price of IPO.. of course.. noone really wants any IPOed shit.. same thing will happen here.

+ I really really doubt devs has copyright for Roto2 emoticon.. they are just thieves