Very nicely explained. The problem with new people on the crypto sphere is that they start to believe in everything that they see. Publicity and trust, both aren't the same thing. It is always the project that people should look into before investing - not the publicity of the coin.
Overall, anything on the internet needs to be checked very deeply before trusting.
Publicity doesnt mean is legit. Yes it is good as there are major exposure of such projects leading to their growth however some of those are manipulated or fake, that resulted to being a scam one. Social media is powerful, even its promoted by a famous or popular influencer or crypto enthusiasts, doesnt mean its legit. Those are paid promotions that make them famous and at the middle of the game will eventually gone when they reach their target money.