Therefore, the maximum market cap will be $2.73M? Bitcoin would never become mainstream when priced at $.13 each. I do realized that you're using that amount as the extreme minimum, but even that won't work. At that price, do you realize what a Satoshi would be worth? Guarantee a Satoshi at $.01, then now we're talkin'. I'll leave it up to you to figure out how much a Bitcoin would be worth at this bare minimum.
The purpose of this organization is not to set market price. It will set some borders and provide guarantees bitcoin sceptics. Everybody will know that they can get some USD for their bitcoins in a worst-case scenario. If it will have $10 millions it'll be able to guarantee more than 1 buck for bitcoin.