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I guess this falls to personification labeled by the OP, and phishing. If OP can add fake giveaways it will fall the same category too.
It does in most cases, but I do think it's worth specifically mentioning in these kinds of threads because actual legitimate entities can easily get compromised and put up a similar scam. We don't even need to look that far back for a high-profile one considering
what happened to bitcoin.org.