If you're expecting increase awareness because of this partnership, don't keep your hopes up too much. I'm not being negative but the reality is that there are many tokens also using this service. It would be fun to use in the telegram community though. I haven't visited that channel in a while but I bet  they're using it to rain some BFG's to active participants.

They did a social media and signature campaign (bounty) but the reward was in BFG token.