Checked the price of Betfury in the market and it's going down further, they need to sustain the price and maybe just maybe a promotion like a signature campaign could do the trick small and new gambling sites are launching a signature campaign, why not Betfury their closest competitor like Stake, Duelbits, Bitvest, and other gambling sites have an ongoing campaign.
Its not about the lack of signature campaign that is pulling the price down. It's mainly because the tokens don't have many use cases yet besides staking and betting.
I think its not about the utility of the token but its more on lack of popularity. Price is going down further means it has less demand since its not that popular. We know signature campaign can have huge impact for the site to become popular (depending on the result) and if we compared to those sites running a campaign here, they gain more users and popularity. If betfury launch their own marketing campaign, it can create changes that can influence their token to increase.