The popular opinion now is buy the coins that are down, and when the market recovers that you'll be in profit. While that saying is correct but that doesn't go for all coins. Don't go buying every coins you see losing value just because you think when the market bounces up, they'll follow. Majority are losing value because people are seeing them for what they truly are which are just a waste of investment and time, also a ticking time bomb waiting to explosed.
The memes you all are rushing to buy today most probably will die with this market and won't be much of a sort after coin when the next bull run comes same goes for the Defi, NFT, launchpad projects you're all rushing to get them cheap not knowing you're buying a waste. Choose wisely, follow up the project. See if their developers are working on something or just hiding behind the now popular saying, the market is unfavorable.
Project with visions uses the bear market to build as they'll be getting less distracted with the whole when moon or when binance question for those not listed there yet. The current market situation present an opportunity to research properly and invest wisely, take notes.
I think when a new trend comes in the market, everyone tries to catch it. But most of these investors fail because when they realize that a trend has started, but before that this trend comes at its last moment. Then those who invest can no longer leave the project. So it is very important to do enough research before making any investment. Because when the market starts trending, there are a lot of people who use it in a bad way, mostly aiming to launch fake projects in the market and run away with investors' money. You also have to be careful enough to find the right place to invest.