What's heartbreaking? it's their right to want to make as many such coins as possible, because you yourself will know that only good projects with a clear purpose can survive in the market, meme coins have been around for a long time and throughout history there are only two meme coins that are slightly better from other meme coins namely Doge and Shiba, the rest will disappear quickly in the market, you don't need to worry and waste your time for coins like this.