Have we considered swapping algorithms to X11, SHA 3 or Scrypt-N? Not necessarily something we have to do, but being open to it to protect against ASIC miners may be a selling point. Look at Bitcoin Scrypt. They've gone up 800% maybe even more since coming public about having a community that votes on the algorithm when it comes to preventing ASIC miners and staying decentralized mining wise
PS: My research paper on what gives Cryptos value should be done by the beginning of April