Binance have come so far with it's innovations and marketing that have endure and turn bnb token to a very valuable one at that. Binance just like any other exchange is not different from making money for itself. I think bnb price is not cheap considering the fact that it was selling below $50, for all we know, this might actually be the highest bnb price will ever be!
BNB is forever good because it is backed by Binance, but did you think it is risky of losing value when Binance closing the door by their business.
But as long as they are there actively running their business, no doubt BNB will be going to the moon soon, and this coin will commonly use in finance exchange and not only this exchange also I saw some gambling website casino who accept BNB as a part of the payment.
Therefore, BNB is worth it to hold.