It's not a threat to them, they're antagonizing bitcoin because they have a stake in bitcoin. They manipulate the market because they know that they can do this, there's a reason why the big FUDs come from them because that's how they move the market.
They already manipulate the market and spreads FUD to the public and make people panic.
But that strategy will not work forever because people will think that they only want to benefit from the crash.
Maybe every year, they will use different news to make the market crash to use the moment to buy bitcoin because the bitcoin market can get down because of their news.
I believe the market will be back to normal and will have a chance to lift the high price.