Binance made it possible for people all around the world that would have been otherwise be left out in Cryptocurrency trading and investing to have access to Cryptocurrency. Coinbase on the other hand is located in a jurisdiction where Cryptocurrency innovations and investment is frown upon by the regulators! I think that it is basic difference between coinbase and binance exchange!
I am not even sure where Binance is located as they list multiple places and when ever there is regulatory pressure they usually move out of the country and that too when the regulators ask Binance to be transparent with them. Coinbase is regulated and they are ready to follow the regulators and that is what the end user want.
Binance is banned in US and several other country and you should expect the list continue to grow in the coming years if they are not planning to comply with the regulators.